Surely, cricket has changed very much in the last six years, not least because of the disruption caused by the pandemic but by various other factors, including the foray of Indian business tycoons into the cricket league business outside the country.īy forcing their entry into markets like Emirates, South Africa, West Indies, and now the United States of America, Indian owners have created a shadow of IPL experience elsewhere that threatens to pull players out of their national ecosystem for a sustainable financial future on the T20 circuit. In 2017, under the leadership of Shashank Manohar, when the ICC went for a clean slate of the Big Three Model, conceptualized by N Srinivasan in 2014, it was a hope for world cricket to move beyond the coercion at the top. It has clear precedence, which smells something like 2014. The huge gulf in the value tells you everything you need to hear. The remaining $67.16 million (or 11.19%) will be granted to the Associate Members. In light of the $600 million projected pool, a significant portion of $532.84 million (equivalent to 88.81%) will be allocated to these twelve Full Members. The earnings of the remaining eight are less than 5%. Among the remaining nine full members, the PCB emerges as a formidable contender, poised to receive $34.51 million, a 5.75% share, surpassing the $30 million mark. Following suit, Cricket Australia, another member of the infamous Big Three, stands to gain $37.53 million, equivalent to 6.25% of the overall earnings. The ICC's earnings offer a potential windfall of $41.33 million for ECB, accounting for a substantial 6.89% share. Not that it has ever been in doubt, but by making their 38.5% share from ICC's approximate annual earnings of 600 million USD a reality - when no other board has a percentile share in double digits - they have surely rung a bell for cricket’s future. The International Cricket Council (ICC) have announced the new revenue-sharing model for the next four years, 2024-2027, which establishes the Board of Control for Cricket in India (BCCI) as the single-biggest player in the market, under their demand of being given the biggest slice of the cake to transpose the commercial value they bring to the table.
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